When most people hear the words “Online Marketing” they think of SEO and ranking at the top of search results. This is only a small part of the picture. Online Marketing has changed dramatically over the past 5 years with the growth of social media and search engines rapidly advancing algorithms. Now, more than ever, it is important to look at the whole picture, and at Ionic Media we do just that.
When you sign to Ionic Media, we provide you with a full package of Online Marketing techniques and strategies, tailored to your businesses goals and targets, these include:
SEO stands for Search Engine Optimisation and is a vital part of any Online Marketing strategy. In order for your customers and potential clients to find your business online it is important that your website is optimised to perform for the relevant keywords that they will be using to search online.
At Ionic we can fully optimise your website and improve your keyword rankings in order to improve web traffic and conversions such a enquiries, bookings and purchases.
Conversion Rate Optimisation
Conversion Rate Optimisation (CRO) is a new and increasingly popular term in the online marketing sphere. It is the art of knowing and understanding how users interact with your website, so that changes can be made to optimise and increase the volume of conversions your website generates.
We are highly gifted in CRO, and take great pride in helping our clients get the most from their websites.
Link building is still a huge part of Online Marketing, it is the technique of creating bridges between other relevant websites and your own. The result of which is a flow of traffic to your website from other relevant sources as well as the added benefit of ranking higher within search results. We can help you build healthy, relevant links using natural techniques such as content marketing and social media engagement.
Paid Advertising is a great way to get your business in front of your target audience. Paid advertising has evolved over the years, across a number of platforms, and is now an excellent method of advertising your business online.
Here at Ionic we can set you up with optimised paid advertising campaigns that will target your audience and generate business.
Content Marketing is the process of creating unique, interesting and relevant web content that your target audience will find valuable. This content works on many levels, to establish your business as a thought leader, an authority, increase brand awareness, create valuable links and spread your companies message and values across the web. We can help you create and distribute high quality content.
Social Media Marketing
Probably the most important tool in any modern online marketer’s arsenal is Social Media. Social Media is big business, and harnessing its powers correctly can vastly improve how a business succeeds and profits online. Not every social media platform will work for your business though.
So let our expert’s help you create, establish and maintain a strong social media strategy that will work for your business.